founders, VC's, mentors and startup experts.
As marketers, we all know that word-of-mouth advertising represents the "Holy Grail" of promotions. When your business is so universally-known and well-regarded that you no longer need to invest significant amounts of capital in acquiring new clients, you're able to free up both time and money ...
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Co-founder of Single Grain, a digital marketing agency based |
Everyone and every organization makes mistakes. But if you can follow up those mistakes with a little (or a lot) of surprise and delight, you can not only erase the mistakes - you can create fans for life. How much is that worth to you? ...
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Via: Likeable Media
Father. Husband to @CarrieKerpen. CEO @LikeableMedia, social |
5 Ways to Get Your Customers to Create Content For YouThis content from: Duct Tape Marketing 5 Ways to Get Your Customers to Create Content For YouThis content from: Duct Tape Marketing You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content. But there’s one type ...
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Via: Duct Tape Marketing
I actually tweet at @ducttape, but I have this account to us |
The key to applying science to marketing is being prescriptive. Calculating and analyzing data that is interesting is fun, but information becomes useful when it tells you how to achieve a specific goal. Throughout my career, one of the goals I’ve focused on is [...] ...
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Via: Brian Solis Blog
HubSpot's Social Media Scientist. |
Are you considering using a sweepstakes or contest for an upcoming social media marketing campaign? Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing? In this article, I’ll analyze the concepts affecting a social media “viral sweepstakes” and how marketers can and (potentially) should take advantage. What Exactly Is [...] ...
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Mobile marketing executive - follow me @waterfallmobile |
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