For many SaaS and Cloud providers, email will be the main fuel for your Engagement Engine that you use to drive potential customers through your Free Trial to conversion or to drive new customers to become deeply invested in your service. ...

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Via: SaaS Marketing Written by Lincoln Murphy I help SaaS and Cloud companies acquire - and keep - more cu

When you're building a new product, you're often thinking about all the new things people are going to be able to do with it. Now they can do this, now they can do that. Exciting! But there's a better question to ask: What are people going to stop doing once they start using your product? What does your product replace? What are they switching from? How did they do the job ...

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Via: 37 Signals - Signal Vs Noise Written by Jason Fried Founder of 37signals. Co-author of REWORK. Credo: It's simpl

I love, love, love numbers. But with time, touchy-feely neurons sprouted within my data brain. Minimum viable products, "release early, release often" philosophies, feedback loops, and A/B testing help optimization and decision-making but they can't guarantee that a product is awesome. ...

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Via: Elaine Wherry Written by Elaine Wherry co-founder of meebo

Back in the early days of Forrst, when there were just a few hundred people signed up, and perhaps only a few dozen using it on any given day, I was naturally the most prolific user -- I didn't realize it then, but it's so important to be your own best user ...

Tags: Community Management / User Engagement / Share:

Via: Kyle Bragger Written by Kyle Bragger Founded @forrst. Married to @fameandfrippery. Writing http:/

Eric Paley of Founder Collective facilitated an awesome panel at the 2012 Nantucket Conference around startups whose businesses are built on the contributions not of their employees but of people in the communities they've created: uTest, Skillshare, and GrabCAD. In each case, without their community (testers, teachers or engineers, respectively) - there is no business. ...

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Via: Hacker Chick Written by Abby Fichtner Hacker Chick ~ startup guardian angel ~ awesomely eclectic

The definition of an "engaged user" varies from product to product. For a to-do app an engaged user should be logging in every day to add and complete items whereas for an invoicing app an engaged user might only log in once per month. There is no consistent quantifiable definition of engagement across different products. ...

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Via: The Intercom Blog Written by Des Traynor COO at @Intercom. I speak & write about UX, Customer Acquisi

There are 3 types of data that every product manager or application owner should have easy access to: User Activity, Product Usage, and Revenue. ...

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Via: The Intercom Blog Written by Des Traynor COO at @Intercom. I speak & write about UX, Customer Acquisi

As I've mentioned many times before: churn (the rate at which customers cancel their subscription) is the most important metric for any recurring revenue business. This should make sense. The longer a customer keeps paying you, the more valuable that customer is. ...

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Via: Mark MacLeod Written by Mark MacLeod Seed investor for SaaS, e-commerce and other awesome startup

Recently KashFlow CEO Duane Jackson made the decision to reduce the trial periods offered on his product from 60 days down to 14. In blogging about this change, Jackson explained the decision saying; "We analysed our trial data and found that the vast majority of people who never converted from free trial to paid-up had logged into the software only once or twice." ...

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Via: Cloudave Written by Ben Kepes Tech analyst, commentator and evangelist. Entrepreneur. Biz

Power users are your evangelists, your backup QA testers, and your visionaries. They're also by far the easiest to get in touch with (just try to avoid them - they'll find you.) It would be stupid to blindly ignore their feedback. It's also really hard to tell sometimes: is this an issue that only affects the power users? Or is it a universal thing, and they were just the first to detect it? ...

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Via: Cindy Alvarez Written by Cindy Alvarez Making people more awesome through building better software.

Yes, you "know" that your power users are different (more vocal, more active, more tech-savvy, more exploratory) than your mainstream users. But do you know HOW MUCH different they are? Chances are, they're not 10% more active.  They're not 20% more expert. It's probably more like 100%.  200%.  500%. ...

Tags: Feedback / User Engagement / Share:

Via: Cindy Alvarez Written by Cindy Alvarez Making people more awesome through building better software.

It's often called web surfing or web browsing, but it probably should be called web doing.  While there is still plenty of time to kill using the web, in large part, we're all trying to get things done. Purchasing, reserving, comparing and communicating—Internet behavior is largely a goal directed activity. If a website doesn't help users accomplish their goals then it's unlikely users will ...

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Via: Measuring Usability Written by Jeff Sauro Please follow @MeasuringU this account is no longer used.

Entrepreneurs spend a lot of time building great products. But in today’s competitive startup environment, it’s not enough just to build a great product. You have to build a product that keep users coming back to your site. ...

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Via: vcdave Written by David Feinleib Investor, operator, and entrepreneur

While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king. ...

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Via: Social Media Today Written by Brian Solis http://en.wikipedia.org/wiki/Brian_Solis

A cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. ...

Tags: Customer Relationship / Social Media Marketing / User Engagement / Share:

Via: Convince & Convert Written by Jay Baer Hype-free social media strategist & keynote speaker. Tequila