Listening is hard - The most obvious reason why we focus so much on monitoring and jump into analyzing is that listening is hard. ...

Tags: Advise and Tips / Feedback / Social Media Marketing / Share:

Via: Conversation Agent Written by Valeria Maltoni Sr. Director Strategy, Empathy Lab. [Make sense. Make do. Ma

With the rise of social media, it's never been easier to conduct simple market research with a little bit of collaboration and creativity. Here are three simple ways that you can effectively use social media to gather market research without the resources, cost and time. ...

Tags: Feedback / Social Media Marketing / Share:

Via: Likeable Media Written by Dhara Naik social media enthusiast with a passion for health education,

Given the impact of social media across the enterprise and culturally, social media risk is now a governance board level issue for most companies. But yet very few boards are actively addressing the potential risks from social media. ...

Tags: Social Media Marketing / Share:

Via: Ronin Research Written by Alan Webber Principal Analyst @AltimeterGroup and a right proper rogue!

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) The story was fascinating and it was very different from the stories that are common out there. The common stories have a general [...] ...

Tags: Social Media Marketing / Share:

Via: Rajesh Setty Written by Rajesh Shetty Bringing Ideas to Life. With Love! Rajesh is an entrepreneur

Are you considering using a sweepstakes or contest for an upcoming social media marketing campaign? Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing? In this article, I’ll analyze the concepts affecting a social media “viral sweepstakes” and how marketers can and (potentially) should take advantage. What Exactly Is [...] ...

Tags: Social Media Marketing / Viral Marketing / Word of Mouth / Share:

Via: Social Media Examiner Written by Kane Russell Mobile marketing executive - follow me @waterfallmobile

How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of [...] ...

Tags: Social Media Marketing / Share:

Via: Social Media Examiner Written by Cindy King Director of Editorial at Social Media Examiner. I've a back

A cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. ...

Tags: Customer Relationship / Social Media Marketing / User Engagement / Share:

Via: Convince & Convert Written by Jay Baer Hype-free social media strategist & keynote speaker. Tequila

So, it turns out we use the internet to share things. A lot of things to be exact. Clearspring, a Washington, DC-based company shows us exactly what was passed around the internet this year and just how it was shared with some fancy looking graphics to boot. Clearspring owns the sharing platform ‘AddThis’, which you’ve almost certainly scene if you’ve visited a website in t ...

Tags: Social Media Marketing / Share:

Via: Bostinnovation Written by Charlie Warzel Staff Writer, InTheCapital.com. Tech, Politics, Media. Gener