If there's a major theme that will emerge in 2013, it will be the need for startups to focus on generating revenue as opposed to just having a lot of users. It's Business 101 but we live in a world ... Continue reading → ...

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Via: Mark Evans Tech Written by Mark Evans Startup marketer, conference organizer, hockey player, dad,

Here are five tests you should be able to pass when your team decides "We'll run ads" is your business model: ...

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Via: Sean Murphy Written by Sean Murphy New Technology Product Introduction Focused on Early Custome

I believe in the saying "high-tech allows for high-touch" and that we can use the self-service nature of the web to not eliminate the human-powered sales force, but to scale it efficiently to let each salesperson work better leads and close more sales. ...

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Via: SaaS Marketing Written by Lincoln Murphy I help SaaS and Cloud companies acquire - and keep - more cu

Most technical founders abominably misprice their SaaS offerings to start out. I'm as guilty of this as anyone, so I wrote up my observations about un-borking this as The Black Arts of SaaS pricing a few months ago. ...

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Via: Swombat on Startups Written by Daniel Tenner Cofounder of GrantTree and Woobius, Blogger @ http://swombat

Server Density does server monitoring to a) give you peace of mind when all is well and b) alert you really darn quickly when all isn't. (Sidenote: If you run a software business, you absolutely need some form of server monitoring, because the application being down costs you money and trust. I personally use Scout because of great Ruby integration options. ...

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Via: Kalzumeus Software Written by Patrick McKenzie I'm a small software developer. Blog: http://www.kalzumeus.

Complicated Isn’t Cool…it Kills Conversions! Confused minds don’t buy… they bounce, and take the money that you spent to get them to your site and their lifetime value as a customer with’em! Look at your SaaS sales funnel, your Free Trial sign-up process, their first in-app experience, etc. If anything in there isn’t 100%, absolutely [...]Free Trial Rules of Eng ...

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Via: SaaS Marketing Written by Lincoln Murphy I help SaaS and Cloud companies acquire - and keep - more cu

It seems to particularly prey on solopreneurs and micro-businesses. It's only natural. We have fewer resources. We have to wear more hats, so we're more susceptible. The problem? We're riding the revenue rollercoaster. See if this sounds familiar... ...

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Via: Carol Roth Blog

This is the second time in three months I've suggested to a software startup (different startups) that they might have to choose between being disruptive and charging money to cover costs. Which strikes me as dangerous advice. Hit it really big or go broke. It certainly heightens the risk. ...

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Via: Gust Blog Written by Tim Berry Founder and chairman of Palo Alto Software; entrepreneur, bu

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last couple of years. ...

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Via: Startup Professionals Written by Martin Zwilling Veteran startup mentor, executive, blogger, author, tech pro

Posted in EssaysFor the next couple of weeks, Mondays will be “Bootstrap Mondays” on the blog & I’ll try to share some insight into how we’ve bootstrapped WooThemes to the size & significance it is today. Way back in 2007 (2 November 2007 to be exact) when I first released the original product that lead to me meeting my co-founders and us launching WooThemes, I wasn ...

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Via: Adii Written by Adii Rockstar Entrepreneur, co-founder of WooThemes and general creator of

At today’s MIT Enterprise Forum Atlanta Entrepreneurs Uncensored Sanjay and I were asked if there were things that kept us up at night. Being the first to respond, I quickly said that I sleep great at night (unrelated to my Tempur-Pedic bed but that’s nice as well) for one simple reason: recurring revenue. Recurring revenue [...] ...

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Via: David Cummings Written by David Cummings 10-20 tweets per week. Tech entrepreneur who enjoys family,