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Tag / Market Positioning /
     
 
Sure the market seems big but what can you address?

Here is a tried and tested triangulation framework to size your opportunity Top-down: You can get an estimate of this from several secondary market research reports and analyst reports. Remember reading certain analyst firms predicting cloud spending reaching $xyz billions by 2016? That is top down estimate. ...

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Written by Rags Srinivasan

Practicing Effective Pricing

Your leading characteristic

When people describe you or your company what is the first thing they say? What do they lead with? That's your leading characteristic (at least in that particular context).He's the _______ guy. That's the _______ startup. Isn't that the __________ search engine? ...

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Written by Gabriel Weinberg

My only regret is that I have... boneitis.

What’s Your Story, Morning Glory?

Everyone likes stories. Our love of stories starts when we're children, and keeps on going. For startups, telling a good story is as important as creating a product or service that solves a problem, makes life easier or simply entertains. ...

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Written by Mark Evans

Startup marketer, conference organizer, hockey player, dad,

Ways to Grow Your Business - 9 Proven Strategies

If you're business isn't growing, it's probably dying. Inflation and costs increase whether we expand along with it. Customers, markets, and trends are changing whether we are changing along with them. Those who do not grow get left behind. ...

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Written by Dave Lavinsky

Resegment If You Aren't In The Top Three

Six months ago I wrote a post about how I think about competition which included a list of topics that summarizes my philosophy. I covered the first item, Be The First Mover, but then went on to other things, like thinking about competitors every single day. I’m back today with the second topic, “Resegment If You [...] ...

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Written by Brad Feld

I'm a managing director at Foundry Group. I live in Boulder,

Infusing Your Business With Platform Thinking

Infusing Your Business With Platform ThinkingThis content from: Duct Tape Marketing Infusing Your Business With Platform ThinkingThis content from: Duct Tape Marketing Marketing podcast with Phil Simon (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I’ve been talking about this idea of a bu ...

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Written by John Jantsch

I actually tweet at @ducttape, but I have this account to us

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