founders, VC's, mentors and startup experts.
I deliberately let this commonly repeated statement be the title without qualifying it. Of course statements like these, (this particular one made famous by Loyalty Effect) cannot stand by themselves regardless of how popular the Guru who said this is. Let us look at this closely. ...
|
Via: Iterative Path
Practicing Effective Pricing |
Profitability is one goal that most of the SaaS CEOs who ask me for help all share. Though, while they're all focused on achieving profitability, how that is measured varies from company to company. For the sake of this post we'll consider profitability to be achieved once the Customer Acquisition Costs (CAC) have been paid back ...
|
Via: SaaS Marketing
I help SaaS and Cloud companies acquire - and keep - more cu |
When used appropriately, snippets can improve the level of service you provide to your customers, helping you to quickly handle the eighty percent of cases that require routine support, giving you more time to focus on the twenty percent of cases that might need advanced troubleshooting and a more detailed response. ...
|
Via: Fog Creek Blog
Becoming a better version of myself. I do the CrossFit/Paleo |
What *exactly* should you do when you want to raise prices, especially on existing customers? ...
|
Via: A Smart Bear
Keyword, buzzword, half-truth, adjective, hey look at me! |
Was it as amazing as you hoped for? I don't mean kinda-sorta amazing, I mean riding in on a unicorn with rainbows shooting out of its eyes amazing. Probably not. And if it did, the product you bought before that certainly didn't. ...
|
Lars Lofgren helps businesses grow their profits using onlin |
I recently read this thought-provoking article from the very sharp Andrew Chen. He bravely tackles the prickly debate of startups with a business model vs startups without a business model. His conclusion tries to simplify the whole situation: yes, business model is important...it's just not that hard. ...
|
Via: UserVoice
Head of Community @UserVoice in San Francisco, singer in the |
If you ask most companies, they are all on board. Nobody ever says they put their customers last. No one readily admits that customers are a necessary evil. Few people ever come straight and say that almost every business decision they make is all about sales and never about customers. Or maybe they do. ...
|
Via: Richard R Becker
Rich at Copywrite, Ink. Editor, LiquidHip. CTO, CelebratingL |
If you don't form relationships, your customers will just want discounts. If consumers share values with your brand, you can spend less on messaging, less on discounting, and you're less affected by the turbulent economy. ...
|
Via: ConversionXL
I make websites sell. Conversion optimization pro. Founder o |
"Marketing is about relationships" is a common phrase on blogs or Twitter. Unfortunately, it is also very misleading. Here are three reasons marketing should not be developing relationships and what marketing needs to do instead. ...
|
Focus: Digital Media & Marketing for B2B. Belief: Marketing |
The idea that customers can't or shouldn't participate much in the innovation process is one barrier to creativity that companies are rapidly knocking down. Many firms are rethinking their businesses, envisioning themselves less as providers of internally-created products and services, and more as platforms that allow customers to create their own experience and value. This new view and way of ope ...
|
Bill Lee is a business consultant and professional speaker w |
It was tough deciding to stop working with this customer especially because we could see that other companies were able to meet this customer's needs. They could do it and we couldn't. It is a tough, tough reality to face, but an incredibly valuable one. ...
|
Via: vcdave
Investor, operator, and entrepreneur |
Too many "viral launch" strategies require a prospective user or customer to tweet or e-mail friends or post a badge on their blog before they have had a chance to experience any aspect of the service. ...
|
Via: Sean Murphy
New Technology Product Introduction Focused on Early Custome |
You need to admit to your customers when something goes wrong - because they value honesty more than they hate issues. People prefer honesty from their partners, their friends, and their companies. An honest company is one you can trust ...
|
Via: UserVoice
Head of Community @UserVoice in San Francisco, singer in the |
I fear the long-term effect of all these acqui-hires is my potential customers saying "No thanks. I doubt you geeks will be around in 18 months” when I market to them." ...
|
Via: Sean Murphy
New Technology Product Introduction Focused on Early Custome |
Let's face it; it's no fun when someone complains. Some people, the saying goes, just like to complain. Best to give them what they want and send them away, right? Not really. Complaints can provide such valuable market feedback that you'll want to include strategies in your business plan for dealing with them. .. ...
|
Via: Business Planning
All things social enterprise/social ventures, author Venture |
If you can't measure the customer experience, you can't manage it. Improving the customer experience starts with measuring. But you've got to be sure you're getting the right measure (or usually measures) to manage. ...
|
Via: Measuring Usability
Please follow @MeasuringU this account is no longer used. |
In this talk, Jonathan leads us through his years of experience with user modelling, some formal and some less so. What he has learned and is keen to impart is that too often we don't think of "users" as real people. He gives the example of the Google image search for "user" in which the first page of results returns an army of featureless icons. These aren't people, he explains. "This monochromat ...
|
Via: HackFwd Blog
We're experienced tech entrepreneurs looking to support and |
Your product will change. You’re going to have to communicate those changes to your customers. How you do this can make the difference between “a few angry Tweets” and “death threats from your community” That last point may bear repeating — 9 times out of 10, it’s not what you changed that makes customers angry. [...] ...
|
Via: Cindy Alvarez
Making people more awesome through building better software. |
Many of our users still don’t realize that there are almost 20 additional actions you can reward-enable using ... ...
|
Via: PunchTab
Silicon Valley marketer, Auntie to 5, animal lover, left and |
More companies are adopting the Net Promoter Score as a means of measuring client or customer delight. It’s becoming the currency– more important, if truly indoctrinated, than any bottom line. Delighted customers are promoters, advocates for your brand who potentially cost less and do more than legions of sales and marketing teams combined. It’s a win win theory at at time when b ...
|
Via: Bostinnovation
|
Whether it’s a business or personal interaction, multiple studies show that as much as 50-65% of the communication is nonverbal. That means that people who are addicted to text messaging and email may be sending only half the message, and receivers often misinterpret even that half. Yet the use of text messaging for business purposes continues to grow, in concert with more of Gen-Y enterin ...
|
Veteran startup mentor, executive, blogger, author, tech pro |
One of the things that many businesses fear about being online is that they will open the door to people publicly criticizing them, their products, or their services. But it doesn’t matter whether your business is online or not – if your customers are online, then people will still be talking about you! I have [...] ...
|
I am a freelance writer, blogger, and social media enthusias |
The holy grail of marketing is loyalty. Every marketing plan includes a flow chart on how to migrate consumers from awareness to trial to repeat to loyalty. Saatchi CEO Kevin Roberts even defines a brand as “loyalty beyond reason”. Yet many brands approach loyalty primarily through loyalty programs and loyalty cards that bear little relationship to true loyalty. It’s “loyal ...
|
Via: Tom FishBurne
Marketoonist and Founder of Marketoon Studios (http://market |
While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king. ...
|
Via: Social Media Today
http://en.wikipedia.org/wiki/Brian_Solis |
“No problem” is almost universal in service industries today. “Can I get a refill?” “No problem.” “Could you transfer this money from my checking account to my savings account?” “No problem.” “Thanks.” “No problem.” It may seem innocuous, but it … Continue reading → ...
|
Via: TheBlogOfAJKessler
|
A cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. ...
|
Via: Convince & Convert
Hype-free social media strategist & keynote speaker. Tequila |
- beta (7)
- Development (44)
- Features (23)
- Pricing (42)
- Product Management (41)
- Rapid Prototyping (8)
- Usability (12)
- User Engagement (15)
- Wow Factor (5)
- Advertising (9)
- Branding (10)
- Competition (16)
- Customer Acquisition (30)
- Demand Creation (2)
- Launch (14)
- Lead Generation (5)
- Market Positioning (6)
- Marketing (97)
- Networking (8)
- Pitching (26)
- PR (13)
- Pre Launch (2)
- Press (3)
- Product Marketing (31)
- Sales (48)
- Value Proposition (14)
- Viral Marketing (10)
- Word of Mouth (5)
- Blogging (8)
- Community Management (19)
- Content Development (9)
- Content Marketing (26)
- Email Marketing (2)
- Inbound Marketing (4)
- SEO (6)
- Social Media Marketing (8)
- Angel Investors (10)
- Bootstrapping (15)
- Burn Rate (1)
- Equity (26)
- Funding (64)
- Valuation (5)
- VCs (24)
- Advise and Tips (220)
- Book (4)
- Business Planning (11)
- Case Studies (45)
- How To (105)
- Interviews (11)
- Lessons Learned (63)
- Methodologies (19)
- Mistakes (104)
- Opinion (119)
- Advisers (9)
- Co-founders (33)
- Culture (39)
- Hiring (62)
- Mentors (10)
- Organization (9)
- Team (85)
- Work Ethics (3)
- Decision Making (18)
- Entrepreneurial Skills (29)
- Leadership (29)
- Negotiation (1)
- Passion (4)
- Persistance (9)
- Technical Skills (12)
