Maybe more than anything else we've produced, our company's research has been the most critical to growing our brand and gaining new customers. Three years ago, the Content Marketing Institute partnered with MarketingProfs to develop a benchmark study for the content marketing industry. Today, this research is shared and engaged in by more marketing professionals than any other piece of industry r ...

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Via: Fruit Business Written by Joe Pulizzi Content Marketing Institute (@CMIContent). Get Content Get C

Do you know why your content marketing campaign is going to fail? It's not because you can't write great content... it's actually because you don't know how to promote it. You can learn how to write great content, but if no one reads your content and links to it, there's no point in putting it. ...

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Via: Quick Sprout Written by Neil Patel I'm Kind of a Big Deal

The great content marketing debate over quality information versus frequency raged on last week. Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Here is my answer to the inevitable issue of burnout. ...

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Via: Marketing, Influence and Strategy Written by Geoff Livingston Marketing strategist. Author. Agent for change. Amateur phot

For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase. ...

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Via: Convince & Convert Written by Kevin Cain Director of Content Strategy @OpenViewVenture; world travele

Years ago I wrote a blog post about how important keyword research is to SEO. The basic point is that you don't want to be optimizing for content that people aren't searching for. My favorite example is that people search for "car" and not "automobile", it simply puts why keyword research is important. ...

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Via: Tony Adam's Thoughts Written by Tony Adam Founder & CEO of @eventup - we're changing the way people bo

I recently launched Sidebar, a new project (more about that another day). Sidebar simply gives you the 5 best design links of the day. So as part of the curation process, I get to see a lot of design-related content. And reading all this content, I can't help but see a trend: lazy writing. What do I mean by this? I mean blog posts that do not require their author to do any research, talk to anybo ...

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Via: SachaGreif.com Written by Sacha Greif Designer from Paris, now living in Osaka. Creator of @YoFoly

All online businesses want links. To get links using content, it seems like an easy equation: epic content = a lot of links. But what exactly does epic content mean? Oftentimes the task of developing epic content is left to creative types; leaving them with little more than the goal of having it "go viral". Sure, there are a lot of really great ideas out there that can be categorized as "epic", bu ...

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Via: SEO Blog from Distilled Written by Adria Saracino Head of Outreach @Distilled. Blogger. Graphic Designer. Food

"Don't Wake Up With Your Website in a Ditch" Expand Your Content and Your Contributors to Keep Your Content Marketing Strategy Humming. As content explodes around you, if you are the only person contributing to your content marketing strategy, I hate to break it to you, but you're going to be in trouble ...

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Via: Duct Tape Marketing Written by Aaron Dun Vice President Marketing & Strategy for Percussion Software,

Does your team have a smiling face, who sits behind a desk and pitches content marketing all day? That's your sales team -- I mean, your blogger outreach team. Fortunately, your blogger outreach team is selling what people want: free, mutual-benefit content. To improve the placement rate of your blogger outreach team, you should leverage the following sales lessons as methods for proving value. ...

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Via: SEOmoz Written by Kelsey Libert Chief Development Officer for an online media company. Entr

So, you've run your chosen business terms through a keyword research tool and come up with a few potential phrases that will form the basis of your on-site and off-site SEO campaigns. That's a great start, but relying too heavily on a single tool could set you up for failure ...

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Via: Internet Marketing Blog Written by Sujan Patel Entrepreneur & Internet Marketer. CEO of @SingleGrain

The story of why we started a fully focused content marketing strategy here at Buffer is actually one that isn't glamorous at all. It was born out of pure necessity that we couldn't get any press coverage for the launch of Buffer. For the first few weeks I was on board, I tried restlessly to [...] ...

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Via: Buffer Blog Written by Leo Widrich Co-founder of @bufferapp, a smarter way to share Tweets, Fac

Brevity rules. Brevity works. Brevity is super-cool. Why? Because it makes you a kick-ass writer. That's why. Good, concise writing is more than just writing. It's art in its purest form. It's expressing your thoughts like no other. ...

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Via: Copymatter Written by Mustafa Khundmiri Innovative ideas and practical how-to advice to help you bec

To be successful at anything, you first need to know WHY you are doing it. Anyone who blogs for business (and every other organization) needs a content marketing mission statement - an answer to WHY. Do you know why your business exists, why you do what you do? ...

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Via: Fruit Business Written by Nenad Senić Geek, published researcher, award-winning teacher, eternally

There is a very good chance anyone reading this is already familiar with the concept of evergreen content; or content that is perpetually relevant. Most of us have experienced at least one piece of content that holds timeless in the usefulness of its information. Creating content that is just as useful five years down the road as it was the day it was published is not easy, but it's possible. ...

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Via: SEOmoz Written by Nick Eubanks VP Digital Strategy at W.L. Snook & Associates. Partner @Fac

A transition is in effect. The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicentre of audience creation once again. The introduction of Penguin, as we know, is forcing every online business to re-examine how it 'does' online marketing and begin looking for ways to grow reputation, reach and visibility via content ra ...

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Via: SEOmoz Written by SEOMoz SEO Consultant, SEOmoz Associate & State of Search blogger.

We use content to grow communities, be more visible in search, engage with influencers and advocates and more importantly to change behaviors. Truth is, everything we do as communicators and marketers revolves around content across paid, earned and owned media channels. Content is the lifeline of the social ecosystem. ...

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Via: Edelman Digital Written by Michael Brito SVP, Social Business Planning @edelmandigital. Hustler. Lake

Getting potential customers to your landing page is tough and first impressions are serious business. But what if you could give people another chance to convert... every single week? You can. It's called Content Marketing. And here's what it is, in a nutshell: you create high-value content that is tied to your site in some way, and you make it very easy for people to distribute it for you. ...

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Via: Intigi Written by Sol Kauffman Writing, photography, music, wool socks, a good night's slee

The phrase "Content Marketing" describes marketing by attracting potential customers with content that interests them. All content should have that goal however, not just the stuff produced by the "content marketing" project. Blogging, eBooks, and webinars are universally regarded as marketing materials, but other equally important content like FAQs, Docs, Press Releases, Welcome messages, etc. ...

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Via: Swombat on Startups Written by Daniel Tenner Cofounder of GrantTree and Woobius, Blogger @ http://swombat

There’s a reason why Google grew so huge, so fast. And no, it has nothing to do with their PageRank technology. Any guesses? Okay, time’s up. The big G turned big because it managed to gain a tremendous amount of mindshare. Google today does not rule the search engine arena. It rules minds. It’s become a sort of a go-to destination for most Internet users. Let’s just say they hope ...

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Via: Copymatter Written by Mustafa Khundmiri Innovative ideas and practical how-to advice to help you bec

Did you know that marketing your company doesn't have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. ...

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Via: The KISSmetrics Marketing Blog Written by Neil Patel I'm Kind of a Big Deal

If you consider that content marketing consists of two separate but equal activities: creating and communicating. Communication is the "marketing" part of content marketing. If all of your time and energy go into creating content, you are likely to run out of time and energy for the equally important job of effectively communicating that content to the right audience. ...

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Via: Savvy B2B Marketing Written by Brad Shorr Director of Content & Social Media for Straight North. Let's

As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn't the case. Unfortunately, just because we can, doesn't mean we should. ...

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Via: Convince & Convert Written by Joe Pulizzi Content Marketing Institute. SocialTract. Get Content Get Cu

This presents a fantastic opportunity for organizations, and every company now has the chance to become a media company by using content to tell its story. Text, infographics, video, images and slides are the tools which bring this concept to life; helping to drive awareness, engagement and traffic. ...

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Via: Edelman Digital Written by Ben Cotton Remote working, insight delivering PR guy @EdelmanDigital. I

It seems like in B2B we are always in a rush. The next trade show, the next product release, the upcoming networking event. And unfortunately, it seems like content is always the last thing on the to-do list for these events. That results in a rush job that stresses everyone out (from the sales person to the print shop) and all that effort frequently ends up getting scrapped after the event becaus ...

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Via: Savvy B2B Marketing Written by Kate Headen Waddell Hi-tech marketing communications copywriter, beagle lover an

When we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as everyday people become media beacons in their own right. As such, they rigorously share and curate for their audience with an editorial-style approach as what was once a static audience is now an audience with an audience of audiences ...

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Via: Brian Solis Blog Written by Brian Solis http://en.wikipedia.org/wiki/Brian_Solis

5 Ways to Get Your Customers to Create Content For YouThis content from: Duct Tape Marketing 5 Ways to Get Your Customers to Create Content For YouThis content from: Duct Tape Marketing You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content. But there’s one type ...

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Via: Duct Tape Marketing Written by John Jantsch I actually tweet at @ducttape, but I have this account to us