When people describe you or your company what is the first thing they say? What do they lead with? That's your leading characteristic (at least in that particular context).He's the _______ guy. That's the _______ startup. Isn't that the __________ search engine? ...

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Via: Gabriel Weinberg Written by Gabriel Weinberg My only regret is that I have... boneitis.

After a great 30-minute talk he took questions. Somebody asked the question, "What do you think about the term "Silicon Beach?" It was not a planted question by me. My views are pretty well known. Brad wrote up his answer here – you should read it because it's very instructive for how I believe communities ought to think about naming conventions. In his blog he says, "I responded that I thoug ...

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Via: Both Sides of the Table Written by Mark Suster 2x entrepreneur. Sold both companies (last to http://salesfo

Brand Experience = A cohesive combination of devices, people, brands, channels, services, and content that exist over time. ...

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Via: cek.log Written by Charlie Kindel Created some cool stuff. Now creating more. Addicted to cars

Although the goal for most startup founders might be to build your company's value, many companies are inadvertently taking steps to kill it. Marty Wolf, the founder of Martinwolf M ...

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Via: Gigaom

By Andrea Shillington Founder & Owner  Brands for the people The first question every leader should start with is this: why does your business exists other than to make money? It may come as a surprise to you that the first questions in a branding process is not about what the product or service is, or even how it’s delivered ...You're reading Why branding a startup begins with a que ...

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Via: 47 Hats Written by Bob Walsh Developer, author, podcaster, blogger & consultant helping s

Logos, color schemes, web layouts.  As small businesses, we spend a lot of money on efforts to create the ultimate brand-  a brand that defines the business, conveys credibility and sets us apart from competitors.  However, if you are a service provider—particularly in certain industries—I am going to say something that is going to make [...] ...

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Via: Carol Roth Blog Written by Carol Roth NY Times Bestselling Author (The Entrepreneur Equation), TV

Before the Internet, when Gatorade advertised itself as “energizing,” or when Folgers claimed to have “better flavor,” there was nowhere to easily verify these claims aside from people you knew personally, and even they might only know as much as you did. Occasionally there might be a story on the 6 o’clock news about a [...] ...

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Via: Under30CEO Written by Murray Newlands Scrawler & vlogger, social media events & consultancy

Chances are if you’re working in tech then you’ve spent time deliberating over which of the multitude of conferences, events and shows you should attend in 2012. Time out of the office is a luxury most startups can’t afford, so … ...

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Via: Venture Beat Written by Henrik Lenberg VP Platform at SoundCloud

Being a brand advocate shows up in many community jobs. It even appears as one of Jeremiah’s 4 tenants. The problem should be obvious. A community manager can’t spend much time saying nice things about a brand without sounding like... ...

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Via: Feverbee Written by Richard Millington Founder FeverBee Limited - Online Community Consultancy

The experience of opening the box is just as much a part of marketing as the graphics on the box. Apple knows this, as we appreciate whenever we open a new iPhone or Mac. Opening the box is our first introduction to the product and Apple thinks through every detail of that process. I recently bought an HP printer that [...] ...

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Via: Tom FishBurne Written by Tom Fishburne Marketoonist and Founder of Marketoon Studios (http://market