I recently launched Sidebar, a new project (more about that another day). Sidebar simply gives you the 5 best design links of the day. So as part of the curation process, I get to see a lot of design-related content. And reading all this content, I can't help but see a trend: lazy writing. What do I mean by this? I mean blog posts that do not require their author to do any research, talk to anybo ...

Tags: Blogging / Content Marketing / Mistakes / Share:

Via: SachaGreif.com Written by Sacha Greif Designer from Paris, now living in Osaka. Creator of @YoFoly

Does your team have a smiling face, who sits behind a desk and pitches content marketing all day? That's your sales team -- I mean, your blogger outreach team. Fortunately, your blogger outreach team is selling what people want: free, mutual-benefit content. To improve the placement rate of your blogger outreach team, you should leverage the following sales lessons as methods for proving value. ...

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Via: SEOmoz Written by Kelsey Libert Chief Development Officer for an online media company. Entr

The story of why we started a fully focused content marketing strategy here at Buffer is actually one that isn't glamorous at all. It was born out of pure necessity that we couldn't get any press coverage for the launch of Buffer. For the first few weeks I was on board, I tried restlessly to [...] ...

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Via: Buffer Blog Written by Leo Widrich Co-founder of @bufferapp, a smarter way to share Tweets, Fac

Despite the recent success of this blog over the past year (250,000 uniques, hundreds of new subscribers, republished in Lifehacker and others) the truth is that I've been a failed blogger for far more time than I've been a successful one. ...

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Via: Dan Shipper Written by Dan Shipper UPenn junior. Co-Founder at @UseFirefly. Jets fan.

BLOGTASTIC is a free book by Rajesh Shetty that will make you think about how you can contribute more, make a difference through your blog AND accelerate your own growth. If you have a blog or even if you are remotely interested in blogging, you will get something out of the book - now and for the future. ...

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Via: Rajesh Setty Written by Rajesh Shetty Bringing Ideas to Life. With Love! Rajesh is an entrepreneur

We're all guilty of publishing fluff from time to time. I've done it plenty of times. Even Derek has done it on occasion. What matters is your fluff-to-epic-shit ratio. What's your ratio right now? How many fluff posts do you publish for every epic post? The better the ratio (fewer fluff posts to each epic post), the bigger and stronger your audience will grow. ...

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Via: Think Traffic Written by Corbett Barr Founder of Think Traffic. Creator of Fizzle: Honest Online B

The secret of becoming good at anything is daily practice. Do you want to become proficient at articulating concepts to sell, influence, and get the most out of opportunities? Write daily -- a blog post, commentary, notes to fuel articles, op eds, and interviews. ...

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Via: Conversation Agent Written by Valeria Maltoni Sr. Director Strategy, Empathy Lab. [Make sense. Make do. Ma

According to Seth Godin, the secret of marketing is: the first ten. So who are the ten? These are your early customers, the ten people who will listen, read or buy whatever you are selling. If they don’t love it, you need a new product. Which means you will have to start over. But if [...] ...

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Via: Quick Sprout Written by Neil Patel I'm Kind of a Big Deal